Monday, February 27, 2006

The One You Love...

Who is your most important customer?

"Wait a minute!", you may say, "I'm not a salesman." Au contraire! Everyone of us is selling all the time. We are selling every time we express an idea, try to change someone else's mind or ask somebody to do something for us. The key to a successful sale is in convincing your customer that they really want/need what you're selling and in having a product that will live up to its promise.

Now, back to my initial question...Who is your most important customer? The answer is: The person you love is your most important customer. That's who you want to keep buying what you're selling. Professional salespeople have understood for centuries that creating long-term relationships with customers leads to business success. They have developed techniques for establishing and nurturing those relationships. Why shouldn't we non-professionals reap the benefits of their experience? Hey, we want long-term relationships, too.

Visit me again. I'll be sharing tips on making those sales to the one you love. While the techniques can be used by either sex, the approach in SELL Her You Love Her is aimed to help men in their relationships with the women they love. What will keep her buying what you're selling? Stay tuned.

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